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As a Channel Marketing Specialist, you will play a critical role in driving and optimizing channel strategies while managing channel engagement. You’ll develop and implement marketing programs, events, and promotions tailored to specific channel segments, all while ensuring alignment with our business objectives. Collaborating with cross-functional teams, you will contribute to successful market execution and strengthen partnerships with our channel partners. Key Responsibilities: Channel Marketing Execution • Assist in planning, developing, and executing GTM strategies tailored to different channel and segment types to optimize performance and drive revenue. • Plan and execute demand generation strategies and provide sales team for execution. • Assist in the implementation of GTM and product launch marketing plans to direct and indirect channel. • Create and implement channel-specific promotions to drive market penetration and salesgrowth. Event Coordination • Execute trade show and event strategy to support business goals and drive brand awareness. • Plan and manage all logistics for trade shows, conferences, and events, including booth selection, contract submission, travel coordination, booth design, and shipping. • Oversee event budgets, ensuring projects are completed within financial constraints while maximizing value. • Collaborate with internal teams, such as Go-to-Market Marketing, Branding, Category Management, sales, and product, to align event strategies with business objectives. • Manage relationships with vendors and external partners, including show providers, and event/production agencies. KPI Tracking, Reporting and Analysis • Establish and monitor key performance indicators (KPIs) for channel programs and GTM initiatives. • Assist in preparing reports on KPI performance, program effectiveness, and GTM execution for senior leadership. • Gather and analyze feedback from channel partners to improve GTM strategies. • Utilize insights to refine strategies and maintain a competitive edge in the market. Cross-Functional Collaboration • Collaborate with key teams, including sales, GTM, and product management, to ensure alignment and integration of GTM efforts with broader business objectives. • Communicate across teams to support successful strategy execution. • Coordinate and partner with Graco’s broader marketing groups to ensure alignment on channel experience through GTM execution. • Collaborate with global marketing teams to share successful strategies and tactics across regions. What You Will Bring to Graco Bachelor’s degree in Marketing, Business Administration, or related field. 3+ years of experience in channel strategy, development, and execution. Strategic thinking and problem-solving skills with the ability to assess risks and develop effective solutions. Highly analytical and detail-oriented with excellent organizational and computer skills. Proficient in competitive analysis and gathering actionable feedback. Strong collaboration and communication skills for working across cross-functional teams. Proficient in English; additional languages are a strong asset based on regional responsibility. Willingness to travel up to 20%
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